T-Mobile
– History
T-Mobile
is part of one of the largest mobile companies in the world.
It is the UK network of T-Mobile International, one of the
four strategic pillars of Deutsche Telekom AG. Deutsche Telekom's
subsidiaries and affiliated companies serve over 80 million
mobile customers worldwide. As well as the UK, it operates
mobile companies in the USA, Germany, Austria, the Netherlands,
Czech Republic, Poland, and Russia. This means great service,
plus the backing of a truly global presence.
T-Mobile
UK was launched on 18 April 2002, succeeding the One 2 One
company that had been established in 1993. It is one of the
leading mobile communications providers in the country, with
12.4 million customers at the end of 2002. In a recent opinion
poll, customers in Britain rated T-Mobile UK as the mobile
provider with the biggest improvements. As a result, the company
strengthened its position in the market, making it one of
the biggest in the UK.
T-Mobile
- setting new standards for its competitors.
•
T-Mobile was the country’s number three mobile operator
in 2002 in terms of subscribers
•
T-Mobile UK was the first and remains the only provider, to
offer free voicemail as part of its standard service for all
its customers
•
T-Mobile’s “Everyone” packages were awarded
the “Best Contract Package” at the Mobile Choice
Awards 2002
•
T-Mobile UK was not only the first to launch true multimedia
messaging, it was also the country’s first and only
mobile operator to offer a complete picture messaging service
with both mobile and web-based features
•
JD Power recognized T-Mobile UK as the most improved mobile
provider in their recent survey of mobile telephone customer
satisfaction
Global
Brand for global movers.
T-Mobile
is still the only provider offering its customers seamless
trans-Atlantic services. A recognizable T-Mobile brand, present
on international markets, assuring the same high quality everywhere,
is an important orientation. So is the single brand philosophy,
the “Get more” promise: T-Mobile wants to give
it’s customers more value, more features and more service.
Change
of names.
The
global brand covers all T-Mobile subsidiaries. In 2002, German
T-Mobil, British One 2 One, Austrian max.mobil., and VoiceStream
in the United States officially changed their names to T-Mobile.
In the same year, the Czech operator RadioMobil rebranded
to the common name and in February 2003, Dutch operator Ben
followed the others, becoming T-Mobile Netherlands. And so
the T-Mobile brand symbolizes reliability, attractiveness,
and innovation throughout Europe and the United States.
T-Mobile
Worldwide
Deutsche
Telekom, within the group, holds direct or indirect investments
in mobile communications companies in 17 countries. T-Mobile
owns network operators in Germany (T-Mobile Deutschland),
the United States (T-Mobile USA), Great Britain (T-Mobile
UK), Austria (T-Mobile Austria) and the Netherlands (T-Mobile
Netherlands). In the Czech Republic, it has a majority stake
in T-Mobile Czech Republic, major holdings in Poland (PTC)
and Russia (MTS), as well as indirect shares in Belarus and
Canada. In addition to these complete and partial ownerships
of T-Mobile in 10 countries, Deutsche Telekom is represented
in Hungary and Macedonia, Croatia and Bosnia-Herzegovena,
Slovakia, the Ukraine, and the Philippines.
Two
core product areas.
The
company focuses on two core product areas – T-Mobile
consumer solutions and T-Mobile business solutions, a business-to-business
product unit. With these, technologies, on the move no longer
means out of touch – emancipating workers from the binds
of the desk and giving mobility lifestyle services to any
mobile phone user.
About
54 million customers, in five European countries and the United
States, use an array of innovative T-Mobile products, such
as seamless trans-Atlantic roaming based on GSM, flat-rate
international calling, Virtual Private Networks, W-LAN and
mobile multimedia services. T-Mobile is excellently positioned
in all these markets. And even more: the affiliates and subsidiaries
of T-Mobile have the necessary licenses to reach 600 million
people with mobile communications services – about every
tenth person on the planet. As part of it’s brand philosophy,
the company will strengthen it’s commitment to quality
and a superior range of voice and data products.
|
