O2
– History O2
was formed in April 2002. They are a leading provider of mobile
communications services with 100% ownership of mobile network
operators in three countries - the UK, Germany and Ireland
- as well as a leading mobile internet portal. All their businesses
are branded O2. Additionally, the company has operations on
the Isle of Man - Manx Telecom - and owns O2 Airwave, an advanced,
digital emergency communications service.
O2
is the new modern way of communication. Their mobile businesses
cover some of the largest markets in Europe, with the UK and
German markets giving them access to a total population of
over 141 million people. They have well-established and profitable
mobile businesses in the UK and Ireland, where O2 UK and O2
Ireland each have a track record of revenue and growth.
In
these countries, they have developed a strong presence in
high value markets and in the provision of mobile data and
internet services.
Their
businesses have all deployed commercial GPRS (General Packet
Switched Radio System or 2.5G) networks and have secured third
generation mobile telephony ("3G") licences. GPRS
has enabled always-on connectivity for mobile office services,
e-commerce, virtual banking, online billing, entertainment,
mobile internet and other mobile data services.
The
mobile data business is designed to create value for their
group by attracting high value customers, by increasing the
voice and data usage of their networks and by reducing churn,
through high quality content, services and applications and
closer relationships with customers.
The
markets have been highly receptive to the first wave of data
products, seeing significant increases in the use of text
messaging both within the person-to person, premium and wholesale
markets. They have also made an encouraging start with their
portfolio of interactive services, having launched their Multimedia
Messaging Services (MMS) and Java Games.
Usage
of these services is expected to increase further throughout
2003, with the introduction of full MMS interconnection between
networks and a greater choice of multimedia, colour-screen
handsets.
They
have successfully launched a range of data products across
O2, with sales of the XDA device continuing to show steady
growth. The device combines GPRS mobile data networks with
conventional GSM, to offer full colour internet access, web-based
email and extensive mobile phone capabilities.
They
believe in the significant benefits that a high-speed 3G network
will bring to their customers. 3G will greatly enhance the
delivery of a wide range of multimedia services, including
new services such as video streaming. However, they do not
see 3G becoming a significant commercial reality until 2004/05.
In the meantime, GPRS will be the main bearer of multimedia
services.
O2
now offers a wide range of services, for example.
Email
on the move…
- Mobile
Web – 5 times faster than standard GSM services.
This is an Internet based email, which can be accessible
from anywhere
- BlackBerry
TM – Wireless email solution for your business.
Lets users access their email on the move
-
Low international calls from the EU to the UK
- No
peak or off peak, no difference between mobile and landline
calls
- O2
have over 11 million UK customers who make 45 million
calls and send over 20 million text messages per day.
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