Vodafone – History

The Vodafone Group Plc provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 28 countries and Partner Networks in a further 8 countries with almost all the Group's mobile subsidiaries operating principally under the brand name 'Vodafone'.

When did it all begin?

On 1st January 1985 they made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world. They have a customer base of over 100 million and interests in network operators across 28 countries.

Why are Vodafone so popular as a UK network?

  • Their vision - is to be the world's mobile communications leader, enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world
  • Investment - they continue to channel massive investment (currently £10 million per week) into building a network which allows you to make more calls, from more places and remain assured that the quality and reliability of their service is second to none
  • Value for money - in the last 3 years, they have reduced costs over 5 times, which equates to a typical reduction of over 50% for their customers
  • Customer service - from the provision of coverage and capacity, to call handling and billing, they remain focused on maintaining a high level of customer service

The figures are amazing - 1 in 100 people in the world own a Vodafone mobile phone!

  • 50 million calls per day
  • 10 million text messages per day
  • More than 1000 data calls per minute

Vodafone continue to serve over 12 million UK customers.

So, where are they going?

  • They are entering new and uncharted territory. In the near future, you will see next generation technology become widely available
  • They are determined to remain the leading innovator in the field of mobile communications
  • Vodafone is currently developing it’s 3G (third generation) network following the purchase of Licence B in April 2000 in the UK
  • 3G technology will enable Vodafone to offer even more advanced mobile services, for example faster, enhanced Internet Access and the ability to make mobile video calls

So, with these technologies becoming ever more complex, Vodafone is developing new service ranges that allow customers to access the services they want, without needing to understand, or see, the technology that enables them to do so.


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