Orange – History

Orange launched in April 1994 into the UK mobile communications market with a simple vision. A vision for a brighter future, where people can communicate wherever, whenever and however they wish.

Today, that commitment remains the same. Orange is one of the world's strongest and most recognised brands. For over five years, they have aimed to be the first for service, quality, innovation and choice.

For example, they were the first company to introduce per second billing for their customers and to develop a videophone. They are also constantly developing innovative wirefree™ technology and services - everything from football alerts to mobile email - you can use at home, work or wherever you are.

And that's making your future bright...

  • one of the world's most advanced and fastest-growing mobile communications companies
  • officially the UK's number one operator in terms of active customer numbers as at 25 July 2001
  • over 13.6 million customers in the UK and over 30 million customers worldwide
  • the fastest growing operator for the last 18 months to March 2001
  • operating interests in 20 countries worldwide, including 13 countries in Europe. Orange Pay monthly customers can currently make and receive calls on 214 networks in 100 countries
  • Orange is ranked No.1 mobile telephone service for customer satisfaction in the UK for the sixth consecutive year running, according to the J.D Power and Associates mobile telephone customer satisfaction study *
  • Voted best network by Mobile Choice magazine
  • Oftel’s network performance survey (June 2002), showed that Orange had a higher percentage of calls that were more successful, than any other operator; this is mainly due to them having more masts/cell sites currently than any other network
  • Voted 'Network of the Year' for the second year running by What Cellphone? Magazine
  • Business Customers** who switched to Orange in the last quarter of 2002, saved on average 20-30% on their bill against currently available tariffs

*J.D Power and Associates 2003 United Kingdom Mobile Telephone Customer Satisfaction Studies. Study based on a total 2,111 consumer responses.
** Businesses with up to 49 employees. From Independent cost analyst Tariffcom Ltd


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